A website launch requires a campaign design. Utilizing a concrete marketing plan will help propel any business to the lead by driving traffic and boosting conversions.
A Foundation of Analytics
Our team provides you with the analytics you need so you can measure the results of yoru website launch. Typically, you’ll see widescale changes in the amount of traffic so you’ll need a baseline to gauge the site’s success.
- Establish user actions through solid analytics.
- Track user actions
- Create events to achieve goals
SEO to build the website
Using tailored SEO, our team will create a noticeable website that creates organic traffic from search engine results. The use of keywords also leads to purchasing decisions.
- Compare keywords from your old website with the new and evolving website.
- Utilize keywords in the headings of the website.
- Ensure that all redirects point towards the new website.
- Fix broken links where needed.
- Create internal links where needed.
- Shema markup to ensure Google search success.
Search Engine Marketing
Utilize paid advertising on search engines to drive more traffic. SEM provides quick results for a website launch when you don’t want to wait around for slower results.
SEO and SEM focus on the use of keywords – however, SEM can push your business higher and faster in search engine rankings.
- Design, test, and prepare the website.
- Provide a bold CTA.
- Landing page design that captures information from leads and goes directly to the new website.
- Formulate an affordable website ad campaign to run for several months
- Capture all conversion rates and record them for tracking.
Social media is an integral part of any campaign. Our team will help create social media graphics to spur excitement and interest prior to a campaign launch. Provide giveaways, special offers, and animated videos.Our team will perform the following:
- Analyze all social media platforms that perform best for engagement.
- Use the platforms for specific content.
- Share animated or live-action videos – videos such as a message from the CEO, new product launch, etc.
- Create necessary announcements.
- Design an email newsletter.
- Spur an email campaign pointing towards the website campaign launch.
We can focus on your campaign design and website launch for success.
Work with us to launch your new marketing campaign and website creation.