Is the Tactic of Paid Search Advertising Right for Your Business?

You want to drive traffic to your website and achieve conversions, but you are probably operating on a budget. In such a situation, you might be wondering if a paid search marketing tactic is the right route to take.

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What is Paid Search advertising

Paid search advertising is a frequent marketing tactic that involves paying search engines for ad placements on SERPs.

You’ll encounter six factors that determine the placement of Google ads:
  • Bids: You work within an auction structure where businesses bid on keywords or particular key phrases that are target-specific and geared towards their products and services. The ads work on what is referred to as a pay-per-click (PPC) basis. They are cost-effective because you only pay for the ad if it is clicked upon.
  • Ad and landing page quality: Google regularly assesses the relevance of landing pages based on their usefulness. Factors like mobile-friendliness, website performance, and more are evaluated. Google then assigns a Quality Score for ads.
  • Keyword popularity: When two ads have the same ranking then the one with the highest bid always wins.
  • Ad thresholds: Things like ad quality, user signals, ad position, and other attributes like the nature of the search or the topic are all factored in and related to the auctions.
  • Context of search: The location, search term, device type, ad competition, search results, and nature of search are considered.
  • Ad extension impact: Businesses are given the option of including phone numbers and links.

Contact eJobs4Pros

If you are interested in learning more about paid search advertising, contact our team at eJobs3Hire!

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